How To Make Effective Affiliate Creatives That Convert

Ever wondered why some affiliate programs explode with sales while others barely move? 

Spoiler: It’s not always the affiliate commission…. sometimes it’s the affiliate creatives.

The truth is simple. Affiliates can only promote the brand assets you give them. If your affiliate creatives are not effective, then no matter how motivated or engaged your affiliates are. There won’t be any good converting sales! 

If you think making high converting affiliate creatives is complicated, then it’s not. With the right mix of text links, promo codes, visuals, templates, and downloadable assets, you can turn your affiliate program into a revenue engine.

If you are looking for a little inspiration, we’re going to show you how to make exact creatives that boost CTR, increase conversions, and make your brand ridiculously easy to promote. 

Ready to build the kind of affiliate toolkit that sells for you even while you sleep? Let’s get started!

Start with High CTR Text Links

High CTR text links are the easiest, fastest, and most reliable type of affiliate creatives you can offer. 

The text links blend naturally into content, work across every platform and convert better than most flashy visuals or paid ads posts.

Why do Text Links work so well?

Text links are a type of affiliate creative that works the best because they look organic, carry context and don’t interrupt the reader.

All your affiliates have to do is simply hyperlink them into: 

• Blog posts
• Articles 
• Reviews & comparisons
• Email newsletters
• YouTube descriptions
• Social captions
• And other content. 

On top of that, to skyrocket your click through rates even more than ever, you can offer UTM enhanced links for better tracking. Also, opt for shortened and branded URLs which boost trust rather than looking spammy.

Thus, text links are the foundation of your affiliate toolkit and the easiest way to help affiliates promote your brand right away without any second thoughts. 

Example of a high CTR Text Links: 

“Want more sales? Start your affiliate program in minutes with AffiliatePress.”

Offer Promo Codes & Discount Based Creatives

Everyone LOVES getting a little extra special discount and affiliates love being the ones who give that special deal even more. 

Afterall, promo codes and discount coupons make your product more attractive, easier to promote and way more click worthy. Best of all, making coupon codes and tracking them is super easy with AffiliatePress. 

AffiliatePress is the most reliable WordPress affiliate plugin for creating complete affiliate programs in minutes. It allows you to assign unique coupon codes to your affiliates for easy promotion.

Do you know why this type of affiliate creative works the best? 

Discount based creatives work incredibly well because they tap into urgency, exclusivity, and the simple fact that people hate missing out on a good deal.

Further, for even better conversions, you can give your affiliates:

• Unique coupon codes tied to their ID.
• Limited time or event based offers (New Year, Black Friday, Launch Week).
• Stackable deals to encourage bigger purchases.
• Auto applied discount URLs for frictionless checkouts.

Promo codes are one of the most motivating affiliate creatives you can offer. They help affiliates stand out, drive faster conversions, and make your product feel irresistible right away. 

Example promo code & discount based affiliate creatives:

“Use code AFF65 & get up to 65% off this Black Friday – only for our community!”

Give Affiliates High Quality Product Images 

Nothing kills affiliate promotions faster than low resolution, outdated, or inconsistent product images. 

Afterall, the product also must be worth promoting. If your own affiliates don’t like your product’s images, how can you expect their clients or followers to like it? Thus, always make high quality creatives for affiliates. 

High quality visuals and images always boost trust, get more clicks and make your affiliates look more professional when promoting your brand. Plus, always give out visuals and images that match your brand style and quality. 

In the end, it is YOUR brand they are promoting using your affiliate creatives so why not make the most out of it? 

Here’s what to provide in your Affiliate Image Kit:

• Multiple angles & variations (product only, lifestyle, mockups).
• Transparent PNGs for easy design use.
• Web optimized images to avoid slow load times.
• Square, vertical & horizontal formats for different platforms.
• Light & dark background options.
• Mobile friendly versions for social media posts and ads.

When affiliates have beautiful images ready to use, they can promote faster, create more content and maintain the digital image (reputation) of your brand wherever they post.

Conversion Focused Landing Pages for Affiliates

Effectively designed landing pages for affiliates always send traffic that ACTUALLY converts. In simple words, giving your affiliates a personalized landing page allows them to promote your products through a dedicated landing page. 

A landing page which is focused only on conversion removes distractions, highlights benefits and gives affiliates a clean, optimized space to turn visitors into buyers with ease.

This is easy with AffiliatePress. It allows you to create unique personalized landing pages for your affiliates to boost conversion and make affiliates feel valued. 

On top of that, each landing page you give out as an affiliate creative is tracked automatically and customized for the affiliate.

Pre Written Copy Blocks (Blog + Social)

Some affiliates love promoting… but hate writing. And honestly? There’s nothing wrong with giving them ready to publish a copy. 

When affiliates don’t have to think about what to say, they start sharing more and selling more. Pre-written copy blocks make promoting your product effortless. 

Affiliates can simply copy, paste, tweak if they want, and hit publish. And if you think this is increasing your work effort, look on the flip side: It gives you power to decide how your brand message spreads and gets read by readers.

If you don’t give your affiliates the pre-written copy, they may misunderstand your brand message or use false advertising, which can damage your brand’s reputation. 

Thus, giving pre-written copy helps maintain brand consistency the way you want across all affiliate channels.

What to include in your copy block library:

• Short social captions (Instagram, X/Twitter, Facebook).
• Long form blog paragraph snippets.
• Feature highlight bullets.
• Product comparisons.
• CTA driven phrases.
• Launch or discount announcement lines.
• Hashtag kits for social posts.

Pro Tip: Create a “Copy & Paste Promo Kit” inside your affiliate dashboard, organized by platforms like Blog, Instagram, or YouTube. Affiliates will LOVE how easy it is to grab ready made text and start promoting right away.

Email Templates for Affiliate Campaigns

One of the most effective ways to boost your conversion and brand promotion is by creating email marketing campaigns. 

And if your affiliates are also the one with email marketing campaigns, why not give them a head start with some awesome email templates? 

We all know, emails convert like crazy but most affiliates won’t sit down to draft one from scratch. When you give them a template, you are removing the hassle and boosting the chances they’ll hit “Send.”

Affiliates love plug-and-play affiliate assets and creatives. When they can simply customize a few words and send an email to their list, you get more visibility and more sales.

With a little bit of creativity, you can offer multiple versions of the same email template in “soft pitch”, “hard pitch” and “story led”. This way, your affiliates can choose the one that matches their style, making it appear like a friendly email rather than a spammy email in the email box.

Banner Ads (Web & Mobile)

Your affiliates always will need a banner to place on their website for an instant eye catching lead. So try to create creative banner designs that actually turn heads.

Banners work the best when they are clean, modern and designed for both mobile phones, tablets and laptops. Because you never know on which device your clients can be, so you might as well be prepared. A great banner can grab attention in a split second and drive highly qualified clicks from blogs, sidebars, review sites, and mobile apps.

Why banners matter:

• They visually represent your brand.
• Perfect for ad placements, sidebars, and resource pages.
• Great for affiliates who prefer visual promotion.
• Easy to embed anywhere with a single shortcode.
• Consistent branding across every affiliate channel.

To make things a LOT easier for you, let us show you what to include in your affiliate banner kit:

• Multiple banner sizes for all devices: 300×250, 728×90, 160×600, 1080×1080.
• Clean and well designed product banners.
• Light + dark versions.
• Static + animated options.
• Offer or discount focused banners.
• Minimalist CTA driven banners.

Short Videos & Promo Clips

Short videos aren’t just “nice-to-have” affiliate creatives anymore. Video is the king of content on the internet which is literally built for right now. With videos making up over 82% of all internet traffic and the average person spending 100 minutes a day watching online videos, it’s no surprise that affiliates see some of their highest conversions from short form clips.

One more thing to know, viewers retain 95% of a message through video (compared to just 10% with text). Also, platforms like TikTok, Reels, and Shorts heavily prioritize video content and promotions which build trust and show real product value.

Here’s what to include in your affiliate video creative kit:

• 15-25 second promo clips for TikTok, Reels, and Shorts.
• Feature highlight snippets.
• Quick product demo videos.
• Discount or offer announcement clips.
• Vertical mobile first videos (essential for 2025 algorithms).
• Branded intro/outro animations.

Where affiliates will use these promotional clips & videos:

Your affiliates can use these types of affiliate creatives on: 

• Instagram Reels
• TikTok
• YouTube Shorts
• Facebook Stories
• Pinterest Idea Pins
• Blog posts & product reviews

In a world where video dominates, giving affiliates ready made video clips is one of the smartest affiliate creative assets you can offer.

Widgets & Dynamic Promo Blocks

Widgets and dynamic promo blocks are the “set it and forget it” creatives every affiliate loves.

Widget affiliate creatives are commonly used as sidebar and footer ads. They update automatically, look great on any website and can deliver fresh offers without affiliates needing to log in and manually swap anything out.

Where affiliates love embedding widgets:

• Blog sidebars.
• Resources pages.
• Product review sections.
• Inside long form guides.
• Niche comparison posts.
• In the header or footer.

Moreover, these widgets are naturally dynamic, making them look more sleek, promotional, and engaging. Plus, they also easily catch visitors’ attention as they move, update, and feel alive.

They blend into content smoothly and don’t look like traditional ads. Thus, readers are far more likely to trust and click on them.

Add Brand Asset Kits for Consistency

Want affiliates to represent your brand exactly the way you intended? Give them a ready to use brand asset kit which includes:

• Logos
• Color codes
• Fonts
• Icons
• Screenshots
• and usage guidelines

This keeps every promo (no matter who creates it) visually consistent, easy to recognize, and trust boosting. Because strong branding = stronger conversions! 

Downloadable Content & Lead Magnets

If you want your affiliates to pull some high intent leads, give them downloadable content they can use as irresistible lead magnets.

People love free value, and affiliates love anything that helps them grow their email list while promoting your product at the same time.

Great lead magnet affiliate creatives to give away for more leads:

• PDF guides or mini eBooks.
• Checklists & cheat sheets.
• Templates (email, social, blog).
• Toolkits & starter packs.
• Printable worksheets.
• Case studies.
• Free sample chapters or previews.
• Downloadable resource lists.

Best of all, these downloadable assets feel “premium” + “free”. These affiliate creatives are perfect if your affiliate marketing program is based on pay-per-lead.

Add Scannable QR Codes for Offline or Hybrid Promotion

One of the best affiliate creatives for your affiliates is the way to promote your brand products offline, too. And QR codes are exactly what you need to give out! 

A scannable QR code links directly to your affiliate landing page, product, or promo, making it effortless for people to take action from flyers, posters, packaging or event booths.

The good news? AffiliatePress allows you to equip your affiliates with unique QR codes tied to their affiliate links. It supports mobile friendly referrals with a simple scan and go, alongside accurate tracking of each referral. 

These unique QR codes give your affiliates the ability to go “out of the box” and promote your product on both online and offline campaigns. 

Better Affiliate Creatives = More Affiliate Sales

And that’s it for today! This is how you make effective affiliate creatives that actually convert like crazy in 2025 and beyond. 

Your affiliate program is only as strong as the creatives and tools you give to your affiliates. And with AffiliatePress having your most reliable affiliate plugin, you are never out of options. 

This plugin comes with some of the awesome marketing and promotional tools to boost your visibility without any extra third-party tools. AffiliatePress lets you create and give endless creative options like: 

• Text Links
• Banners
• Images
• HTML Creatives
• Coupon Codes
• Personalized landing pages
• Unique QR Codes and a LOT more!

So, when affiliates have everything they need to promote your brand effectively, your sales naturally skyrocket!

You May Also Like:

• 11 Proven Ways to Boost WooCommerce Sales Fast
• How To Start Affiliate Marketing on Social Media
• 5 Proven Ways To Convert Customers Into Reliable Affiliates