10 Steps For Writing Awesome Affiliate Newsletter

Tired of signing up affiliates who disappear faster than morning coffee? You’re not alone!

If your affiliates aren’t hearing from you regularly, then you have definitely lost them. And the trick isn’t more Affiliate signups, it’s keeping your current affiliates engaged. Now wondering how to keep your current affiliate engaged?

The answer is simple, an awesome affiliate newsletter. Sounds too simple to be true, right?

Well, it might look simple, but by writing an awesome affiliate newsletter, you can actually skyrocket your revenue and sales. So, it’s time to write a perfect affiliate newsletter that leaves a big impact on your revenue while keeping your affiliates motivated.

Ready to see the 10 steps for writing an awesome affiliate marketing newsletter? So, here we go!   

Steps to Craft an Affiliate Newsletter That Boosts Revenue

Step 1. Set Clear Goals for Every Affiliate Newsletter 

Whenever you are writing an affiliate newsletter, you must have a clear goal. The point is simple. If you are writing an affiliate newsletter, you must have something in mind. What are you trying to achieve out of it? 

For mastering the art of affiliate email marketing, you must know exactly: 

• Who are you writing for?  
• What do they care about? 
• What grabs their attention?  

And the answers to these questions are simple. Let’s have a replay. 

• Who are you writing for? Your current affiliates.
• What do they care about? Commissions, recurring revenue, affiliate kit, and trust.
• What grabs their attention? Engaging content and special offers.

That’s all you need to understand whenever planning to write your own affiliate newsletter. Your motive for writing an affiliate newsletter makes a huge impact on your conversions, clicks, and promotions.

Step 2. Craft Catchy Subject Lines That Must Open

Your subject lines are the attention grabbers of your affiliate emails.

Everyday, affiliates receive hundreds of emails, which is exactly why you have to steal their attention. After all, whenever you click on the “Send” button of your affiliate newsletter, the first thing your affiliate will see is the email notification, which includes the subject line and a short preview.

It’s obvious that your affiliates signed up for your affiliate marketing program themselves. However, it is still important to grab their attention in this competitive world of affiliate marketing.

Let us give you a helping hand to make your subject lines irresistible:

• Spark fun with Emoji:  You can add a handful of good emoji for your subject line, for example, ”This simple tweak doubled my affiliate earnings overnight…💰”
• Include Numbers or Stats: Having so numbers in your subject lines makes it eye catching. For eg: “5 proven ways to boost your affiliate commissions.”
• Make it Personal: The best way to make a connection with your affiliates is to use personalised subject lines such as, ”Hey Sanaya, here’s your exclusive affiliate tip of the week.”
• Use Action Words:  Whenever crafting a catchy subject line, always go with strong motivating words like: “Unlock your bonus before it expires!”
• Keep it Short and Clear: Last thing is, always keep it short and simple. You can easily go with 40-60 characters.

Moreover, to know the exact result of your mail, there are many email marketing platforms that come with A/B testing. With A/B testing, you can test every element of your affiliate newsletter, including the subject line, and figure out which one gets the higher open rates.

Step 3. Make Your Emails Relevant and Segmented

No one wants to see the same promotional or boring emails everyday. 

Your affiliates already are getting a lot of promotional emails, and adding one more irrelevant email to their inbox is not helping. Thus, always make sure your email subjects are unique every time and especially relevant. 

Also, one more thing to remember is there’s no need to send emails everyday. We know we have mentioned earlier to keep your affiliates engaged, but that doesn’t mean bombarding their inbox with affiliate newsletters.  

Plus, not all affiliates are the same, so there is no point in sending the same email to everyone.  

That’s why, always segment your affiliate newsletter emails. You can group your affiliates by product niche, traffic source, or performance. By doing so, you can segment your emails and send relevant emails to the right person. 

You can send special offers, new discount coupons, or some major update only to the affiliates that applied for it during the time of sign up. With these, you can also rest assured that your affiliate newsletters are being sent to only those who applied to them. 

Step 4. Personalize Your Affiliate Newsletter for Better Engagement

Personalization makes the reader feel special! 

So it’s obvious, it will also make your affiliate newsletter email feel like it’s written just for them. Every affiliate is different. Some affiliates struggle with conversion while others earn performance bonuses like calk walk.  

Yet you have to engage with each of them to make them feel valued and important. In other words, not forgotten. 

By personalising your affiliate newsletters, you can easily get: 

• Higher open rates
• More clicks and conversions
• Stronger affiliate loyalty
• Better engagement 

Now, personalising your affiliate newsletter emails is not a big deal. It’s way too simple yet effective than you think. 

Firstly, you can use their first name in greetings such as “Hello [First Name]! How’s it going?”. If you are using AffiliatePress, you don’t have to stress over sending each personalised email manually.

With AffiliatePress’ custom email notifications feature, you can automatically send dynamic emails on autopilot, including your affiliate’s name, status, referral URL, and more. So now you can have your email feel unique for all with zero extra work.

Moreover, you can also mention their personal achievements or address their pain points to help them connect more. Suggesting products that their audience might relate to is also a good way to craft a personalised affiliate email.

Step 5. Hook Readers in the First Few Sentences

Now, if you got yourself an eye catching subject line that led your affiliate to open your email. Congratulations. 🎉

You came one step ahead from grabbing the attention of your affiliates to making them read it. Thus, now it’s time to hook your readers with the first few sentences. 

Yes, you heard it right! 

You have only the first few sentences means only a few seconds to capture the attention of your affiliate before they scroll past. Your first few lines must be attention grabbing, interesting, and go with the flow to keep affiliates reading, the same way you are keeping reading this blog. 

Always keep your introduction short, exciting, and benefit driven just like this example below:  

“Want to double your commission this month?” 

Now, once you have got their attention, it’s time to address what is stopping them or their pain points. 

“Most affiliates struggle with low clicks, zero conversions, finding the target audience, or a weak Call To Action!”

Now you have finally made a touch point for connecting with your affiliates on a personal level. So it’s time to make them keep scrolling your affiliate newsletter till the end by showing the “Perfect Solution” just like this: 

“Yet no worries! We have been there once too. Thus, our team of experts got you tips that took them years to experience, but minutes for you to read. So let’s dive in!”

And just like this, you can hook your affiliates in just the first few sentences to keep reading till the end. The trick is simple. All you have to do is: 

• Show their real goal.
• The real challenges they face everyday.
• And how your affiliate newsletter will help them.

Keeping these few things in mind will help you hook your affiliates effortlessly. 

Step 6. Keep Your Newsletter Concise and Readable 

Now that we have got the affiliate’s interest with a picture perfect subject line and personalised first few sentences. Here comes the body of your affiliate marketing newsletter emails. 

To make sure your affiliates don’t stop reading halfway, keep your affiliate newsletters super easy to read. Because sometimes it’s not about the content. It’s about the readability of your affiliate marketing newsletter. 

That’s why make sure your newsletter flows like a conversation with a friend, not a hard sell advertisement. Further, we recommend keeping your affiliate emails limited to 200-300 words for easy reading. You have to focus on one main topic and do not try to cover all topics and goals in one affiliate newsletter. Keep one affiliate newsletter for each goal. 

• To keep your newsletter concise and easy to read, always use bullet points.
• And use short sentences to grab readers’ attention.
• You can also bold some sentences and words for important points.

Moreover, you can also share some good yet relevant personal stories about how your product helped or how you have once faced the things they are facing right now. This helps affiliates connect with you and your brand on a deeper level. 

Remember, personal touches in an affiliate marketing newsletter make all the difference. Make it easy for affiliates to read, understand, and act quickly.

Step 7. Include a Clear and Compelling Call to Action (CTA)

If you have gotten to the point where affiliates are reading your affiliate newsletter, then you are doing awesome so far.

So it’s time for a clear and compelling CTA.

As we all know, affiliate marketing programs are all about promotions at the end of the day. More clicks, more conversions, more sales, and more growth are a few things every business that runs an affiliate program loves. 

That’s why it’s important to make your affiliate newsletters guide your affiliates to the next step. The real reason behind your whole affiliate newsletter. 

You can use action words such as “Join Now”, “Get Your Bonus”, “Get the exclusive deal,” and “Promote This Product” to get the attention of your affiliate and make them click on it. 

We recommend you to keep your CTA links or buttons highlighted with contrast colors to make them more visible. By using the right action words and contrast color, you can encourage your affiliates to click on it. 

Step 8. Encourage Responses and Two Way Communication

Never limit the goal of your affiliate newsletter as simply as to get your affiliates to click on CTA links or promote more. 

Affiliate newsletters never have to be one way. For encouraging your affiliates and seeing the real long term impact, encourage two way communication. At the end of your affiliate marketing newsletter, you can invite your affiliates to reply or simply leave a comment. 

By encouraging your affiliates to respond, you can have a stronger relationship with them. Plus, it makes it easy for you to gather feedback and understand the challenges your affiliates are facing. 

The moment you get affiliate communication right, you can easily understand your affiliates, what they actually want, which online marketing strategy works for them, and when they might sign out of your affiliate program.

Step 9. Maintain Consistency With Your Email Schedule

In digital marketing, consistency builds trust and credibility. 

The same golden rule applies to affiliate marketing as well. When sending affiliate newsletters, make sure to have a proper schedule. This helps your affiliates get to know when they can expect an update from you. 

You may not see the impact instantly, but a predictable cadence keeps you top of mind with your affiliates. Also, once you get used to a schedule for updating affiliate newsletters, it’ll also help you maintain consistency in your workflow. 

You can schedule your affiliate newsletters once in a week, twice in a week, or even monthly, as they don’t have to be on everyday.

Maintaining consistency in your affiliate newsletter schedule makes you appear more professional. Plus, your affiliates can also expect an affiliate newsletter from you on the scheduled day, making it a habit.

Step 10. Analyze, Optimize, and Scale Your Affiliate Newsletter

This is the last step for scaling your affiliate newsletter: Always track and analyse performance! 

Yes, it will surely take a bit of time to see the results, but you just have to go with the flow. Take leverage of the data you got from your affiliate newsletters, its responses, its open rate, effectiveness, and all. In the end, it’ll help you make data driven decisions for increasing your sales as well as affiliate conversions. 

Here are a few things to keep an eye on while analyzing your affiliate newsletter:  

• Open rates
• CTR
• Conversion rates 

In a nutshell, having a strong relationship with your affiliates makes the whole difference, and affiliate newsletters are the best way to do it.  

Affiliate Newsletter Example

Now, we have finally got how to write an awesome affiliate marketing newsletter. 

So it’s time to gather everything we have learned here and turn it into an actual one, and give a real example of an effective affiliate newsletter.

Subject: Struggling with clicks but no commissions? Here’s your fix 🚀

Email:

👋 Hello Dipali,

Are you tired of sending clicks that just don’t turn into commissions?
You’re not alone; this is the #1 struggle affiliates share with us.

That’s why in this week’s affiliate newsletter, we’ve packed resources to help you fix it fast:

• ✅ A new promo kit (banners, swipes, and creatives) ready to plug into your campaigns
• 📊 Tips from our top earners on boosting CTR and conversions
• 🎁 An exclusive bonus offer for affiliates who hit [Target] this month

👉 Your next step is simple:

[Get Your Promo Kit + Start Earning More] (CTA Button)

We know affiliate marketing isn’t easy, competition is high, traffic isn’t cheap, and conversions don’t always come easy. But with the right tools and focus, you can break past those blocks and scale up faster.

Keep going, you’re closer than you think. 💪

Best,
AffiliatePress Team

P.S. Reply to this email and let us know your biggest challenge right now. We’ll feature real solutions in next week’s newsletter.

Hold On, Here Are Some Tips To Make Affiliate Newsletter MORE Effective

• Use images in your email.
• Include animated images or funny GIFs to make it engaging.
• Always use buttons to increase the chances of clicking.
• In the end, include social media accounts and websites.
• Always add the unsubscribe link at the bottom to make your mail more authentic.
• If you can, embed engaging videos in a newsletter.
• Use bright and vibrant colors to stimulate the reader’s mind, but make sure they match your brand color.
• Add a simple feedback button (simple thumbs up and thumbs down icons) at the end of the mail to know the likability of the mail.
• Feature a customer story or testimonial if you have.

Use the Right Affiliate Tools to Maximize Results

Ultimately, once you get yourself an awesome affiliate newsletter for maximising your results, how can we forget the starting step of a successful affiliate program: The right affiliate tools.

To scale up your affiliate marketing program, a reliable and powerful WordPress affiliate plugin that easily integrates and works with email marketing tools can really sort things out. Sure, your affiliate newsletter can boost engagement. But by using a WordPress affiliate plugin, you can provide your affiliates with a good affiliate kit. 

We have a suggestion for you and found exactly what you are looking for, AffiliatePress.

AffiliatePress is the most powerful and reliable affiliate plugin for WordPress. What we like the most is its robust set of conversion focused features, which actually focus on boosting your conversion rates.

So what are you waiting for? Do not miss the chance and get AffiliatePress right now to send affiliate newsletters with zero hassle!

FAQs

Which affiliate programs are best for beginners?

Here are the best affiliate programs for beginners:  

• AffiliatePress affiliate program
• Amazon Associates
• ShareASale
• Explore more.

How long should newsletters be?

An affiliate newsletter should be around 200-300 words. Plus, make sure it is short, clear, along with good CTA so readers actually read it. 

How to personalize affiliate newsletters effectively?

Personalization makes the reader feel special. You can start your affiliate newsletter with personalised greetings such as “Hello, [First name]! ” and also talk about their performance and stats of the current month. 

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